sophie turkaboutwork


specializes in creative production, project management, and operations, driving end-to-end production for global brand campaigns, from concept through launch across digital, social, video, print, and fabrication. 



McDonald’s Nike Book 2

A limited-edition sneaker designed by Devin Booker, featuring nods to Sedona's turquoise landscape and McDonald's Golden Arches. An exclusive pair was available only through the Nike Book 2 x McDonald's Friends & Family sweepstakes in the McDonald's app.

My role: Led print production on the packaging — a Big Mac clamshell-style shoe box and fry-bag-inspired gift bag soft-touch 3D lettering. Produced 300 units for the Sedona activation, where Devin Booker personally gifted the shoes to attendees. Also managed retouching and social media asset builds.


Role: Senior Creative Services Producer
CD: Paddy Treacy
AD: Sammy Watts Stanfield
CW: Grady Linnihan
Agency: Wieden+Kennedy
Photography: Casey Watters

CAMP McDonald’s


A summer-long activation imagined as a camp you could attend right from the McDonald's app — with new food deals, merch drops, menu hacks, and performances happening daily for 4 weeks. The campaign led to 2 million app downloads just in the month of July.

My role: Led production across the campaign's full asset suite — social stills, OOH, banners, apparel/cosmetics, and packaging — including weekly exclusive merch collabs with Market, Free & Easy, Kid Cudi, and Innisfree, plus standout pieces like the Grimace pool float.


Agency: Wieden+Kennedy
Role: Creative Services Producer
AD: Jane Kang
CW: Ben Capshaw
Creative Director: Brandon Henderson & Marques Gartrell
Producers: Molly McLafferty, Kaya Choi
Designer: Liam Hamill
Photography: Tyler Borchardt, Teagan Rohan, Kristin Gladney

The Community Spirit

The Community Spirit is a vodka line from Casa Lumbre, a Mexican-American spirits brand, built to funnel resources toward individuals and organizations pushing back against the hospitality industry's status quo — unlivable wages, unsafe working conditions, and more. The brand's packaging features a blank label, designed to eventually be filled with rotating artwork spotlighting different communities and causes.

My role: Led production across original branding, bottle and packaging design, social stills, OOH, corporate gifting, and event materials.

Role: Creative Services Producer
AD: Nik Reed
CW: Nechama Muchnik
Designers: Justin Flood, Xander Opiyo
Art Producer: Christopher Gonzalez
Agency: Wieden+Kennedy
Illustrations: Bráulio Amado
Photography: Vanessa Granda

McDonald’s KPop Demon Hunters Meal


We partnered with Netflix's KPop Demon Hunters to bring the film's universe into the real world. Building on the story's central rivalry between its two idol groups — Huntr/x and the Saja Boys — we created a platform that turned that tension into something fans could participate in: two competing meals, each representing a side.

Every order became a vote, fueling an ongoing battle between the groups — with both sides actively campaigning for fans throughout the campaign. It all culminated in a live-style finale, where a winner was crowned.

My role: Led production across the campaign's full asset suite — social stills, OOH, banners, and collectible cards.


Role: Senior Creative Services Producer
AD: Bowook Yoon
CW: Aaron Araya
Creative Services Producer: Joe Piro
CD: Eric Helin
Art Producer: Christopher Gonzalez
Agency: Wieden+Kennedy
Poster Artists: KATIKØ (Here Creative), Sony Pictures Imageworks


A Minecraft Movie Meal

McDonald's biggest global campaign yet, uniting two iconic fandoms, McDonald's and Minecraft, across 100+ countries. The campaign featured two meals tied together by a series of collectible toys: A Minecraft Movie Meal let customers unlock in-game character skins by scanning a collectible card included with their purchase, redeemable in their Minecraft account. The collectibles sold out globally in under 2 weeks. 

My role: Led global production of 200+ deliverables including OOH, social, and banners, along with a toolkit distributed to 100+ markets.

Role: Senior Creative Services Producer
AD: Macaihah Broussard, Sydney Illum
CW: Nate Richards, Sydney Christensen    
CD: Eric Helin
Producer: Molly McLafferty
Agency: Wieden+Kennedy
Creative Technologist: David Pierce

McDonaldLand

McDonald's brought back McDonaldland and its classic characters after more than 20 years with the limited-edition McDonaldland Meal. The nationwide campaign revived Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Friends in an immersive promotional push — including exclusive collectible tins featuring character postcards and stickers, plus merchandise collaborations with Pacsun and Away.

My role: Led production across the campaign's full asset suite — social stills, OOH, banners, and packaging.


Role: Senior Creative Services Producer
AD: Jennie Ellsworth
CW: Nell Stevens 
Creative Director: Eric Helin
Producer: Cris Flores
Art Producer: Diana Pam 
Agency: Wieden+Kennedy

The Travis Scott Meal



"No matter how big or famous you are, everyone has a McDonald's order."

In September 2020, we debuted the Travis Scott Meal — a Quarter Pounder with Cheese, bacon, lettuce, fries with BBQ sauce, and a Sprite, built around the rapper's own go-to order. It marked McDonald's first celebrity partnership since Michael Jordan in '92, and the first time a celebrity's name had appeared on the menu in nearly 30 years. The meal was met with such overwhelming demand that it broke McDonald's supply chain nationwide — restaurants ran short on Quarter Pounder beef, bacon, lettuce, and onions within a week of launch.

My role: Led post production across social stills and digital assets. 


Role: Creative Services Producer
AD: Lauren Acampora
CW: Sean Johnson
CD: Brandon Henderson  
Producer: Craig Keppler
Agency: Wieden+Kennedy



The BTS Meal


"No matter who you are, everyone has their go-to order at McDonald's — even if you're the largest boy band in the world."

In this iteration of the Famous Orders platform, we took the meal global — spanning 50 countries, one of the biggest campaigns the brand has ever done. The launch became McDonald's most-liked Instagram post (500k+ likes) and most-retweeted tweet ever, and hit #1 on Twitter's US trending list.

My role: Led production across the campaign's full asset suite of over 200+ social stills, OOH, banners, and packaging.


Role: Creative Services Producer
AD: Nik Reed
CW: Edo Ohayon
Creative Director: Brandon Henderson  
Agency: Wieden+Kennedy


The Saweetie Meal


Part of McDonald's Famous Orders platform, the Saweetie Meal brought rapper Saweetie's go-to order — Big Mac, Chicken McNuggets, fries, and Sprite — to menus nationwide in icy, diamond-inspired packaging, with the sweet 'n sour sauce renamed "Saweetie 'N Sour" in her honor.

My role: Produced social stills, banners, and packaging.

Role: Creative Services Producer
AD: Cassandre Gouraud
CW: Lesley Scheuermann
CD: Brandon Henderson, Marques Gartrell
Agency: Wieden+Kennedy