sophie turk
Chicken Crispy Sandwich Rugs
To celebrate the McDonald's Crispy Chicken Sandwich launch, we partnered with TikTok tufting artist, Happy Rugs, to design a collection of three hand-tufted rugs, one for each sandwich build: Crispy, Spicy, and Spicy Deluxe. Each rug captured the sandwich's exact toppings in plush yarn, down to the pickles, spicy pepper sauce, lettuce, and tomato. The limited-edition rugs launched in weekly drops via Golden Arches Unlimited.
My Role: Oversaw physical production of the rug collection from concept to final product, alongside retouching all campaign stills.
Creative Services Producer: Sophie Turk
AD: Jennie Ellsworth
Rug Designs: Happy Rugs
Agency: Wieden+Kennedy