sophie turk
The Community Spirit
The Community Spirit is a vodka line from Casa Lumbre, a Mexican-American spirits brand, built to funnel resources toward individuals and organizations pushing back against the hospitality industry's status quo — unlivable wages, unsafe working conditions, and more. The brand's packaging features a blank label, designed to eventually be filled with rotating artwork spotlighting different communities and causes.
My role: Led production across original branding, bottle and packaging design, social stills, OOH, corporate gifting, and event materials.
Creative Services Producer: Sophie Turk
AD: Nik Reed
CW: Nechama Muchnik
Designers: Justin Flood, Xander Opiyo
Art Producer: Christopher Gonzalez
Illustrations: Bráulio Amado
Photography: Vanessa Granda
Agency: Wieden+Kennedy