sophie turk
McDonaldLand
McDonald's brought back McDonaldland and its classic characters after more than 20 years with the limited-edition McDonaldland Meal. The nationwide campaign revived Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Friends in an immersive promotional push — including exclusive collectible tins featuring character postcards and stickers, plus merchandise collaborations with Pacsun and Away.
My role: Led production across the campaign's full asset suite — social stills, OOH, banners, and packaging.
Senior Creative Services Producer: Sophie Turk
AD: Jennie Ellsworth
CW: Nell Stevens
Creative Director: Eric Helin
Producer: Cris Flores
Art Producer: Diana Pam
Agency: Wieden+Kennedy