sophie turk
McDonald’s x 23XI
A capsule merchandise collection celebrating 23XI, the McDonald's-sponsored NASCAR team and its star driver, Bubba Wallace. The collection blended streetwear and racing culture, and was brought to life through collaborating with Fanatics. These photos feature Bubba and his fiancée, Amanda, wearing the collection that was available online at NASCAR/Fanatics.
My role: Led production of the merch collection, partnering closely with Fanatics from concept through delivery.
Creative Services Producer: Sophie Turk
AD: Lauren Acampora
Designer: Joe Owens
Creative Director: Brandon Henderson, Marques Gartrell
Agency: Wieden+Kennedy