sophie turk about home
CAMP McDonald’s
The Communtiy Spirit
KPop Demon Hunters
A Minecraft Movie Meal
McDonaldLand
The Travis Scott Meal
The BTS Meal
The Saweetie Meal
McDonald’s x Nike Book 2
A limited-edition sneaker designed by Devin Booker, featuring nods to Sedona's turquoise landscape and McDonald's Golden Arches. An exclusive pair was available only through the Nike Book 2 x McDonald's Friends & Family sweepstakes in the McDonald's app.
My role: Led print production on the packaging: a Big Mac clamshell-style shoe box and fry-bag-inspired gift bag soft-touch 3D lettering. Produced 300 units for the Sedona activation, where Devin Booker personally gifted the shoes to attendees. Also managed retouching and social media asset builds.
Senior Creative Services Producer: Sophie Turk
CD: Paddy Treacy
AD: Sammy Watts Stanfield
CW: Grady Linnihan
Photography: Casey Watters
Agency: Wieden+Kennedy